Should you had been sufficiently old to be round in 1992, you in all probability bear in mind this that Cindy Crawford’s Pepsi advert, which debuted on the Tremendous Bowl. The memorable advert featured Crawford, one of many greatest fashions of the time, rising from her sports activities automobile in a dusty café to the tune of “Simply One Look”, sporting a white tank prime and a denim crop prime. Two younger kids seemed on, whereas Crawford picked a can of Pepsi from the merchandising machine, then opened it and sucked it. sexually, after all.
“Is {that a} cool new Pepsi can or what?” “Introducing a complete new manner of Pepsi and Weight loss plan Pepsi,” one of many boys says, earlier than the narrator intones.
On Tuesday, Crawford revealed that she recreated the look in a brand new video for the track “One Margarita (Saucy Remix),” which references tequila just like the Casamigos, Crawford’s husband, Rande Gerber, who co-founded with George Clooney. The NSFW monitor was created by Angel Laketa Moore, the actress and comic referred to as That Chick Angel, with Casa Dee and Steve Terrell, although it has been coated by others.
“I could not cease laughing after I first heard this track – and had a lot enjoyable making a cameo in @thatchickangel’s music video. The outrageous, campy lyrics make this the sort of summer time track that reminds us to not take it too severely,” Crawford posted on Instagram. “Cheers to all.”
The brand new clip features a cameo by Crawford within the traditional white tank/daisies daisy look, and he or she vigorously nods to the bartender that she does no You desire a fourth margarita. No marvel she nonetheless seems superb. (As of February, She still had the shorts on!)
Prolific business and music video Director Joe Petkawho directed the unique Pepsi web site, informed Yahoo Leisure that a number of individuals have reached out to him in regards to the reimagining.
“Some individuals can get pissed off about it,” he says of Casamigos’ gesture for his advert, “however I am flattered about it and you must be ok with it too, as a result of it was such a memorable factor. It made the business memorable; it was Cindy who made the business so memorable up.” any factor else “.
Pytka, whose well-known work consists of advertisements with Budweiser Clydesdales and with Michael Jordan and Bugs Bunny for Nike, remembers being assigned to implement the advert concept with one other mannequin, however simply earlier than taking pictures, the artistic director of the manufacturing noticed Crawford on a calendar on the drugstore. Can they get it? Pytka was skeptical they might with such brief discover, however he known as a pal who he thought may be capable to assist: famed trend photographer Herb Ritts, who handed away in 2002. Miraculously, it labored! Nevertheless, Crawford may solely work a part of the day earlier than because the MTV host model home I needed to attend a community occasion.
Not that was an issue.
“It doesn’t matter what she does, she has that piece of magic to carry,” says Pytka. “You stroll, simply be sure that the digital camera is concentrated. That is all it’s worthwhile to do.”
He can nonetheless see her tousled hair, as she climbs out of her Lamborghini. (The automobile and setup had been his contributions.)
“It was two image excellent,” he says. “That is Cindy.”
Crawford, whose main fame then solely grew, has reworked commercials earlier than, together with in 2016, when she and the host of The Late Late Present with James Corden mocked him.
And in 2018, when Pepsi employed her to replace the positioning for that yr’s massive sport present, which highlighted Tremendous Bowl advertisements from through the years. Her mannequin son, Presley Gerber, served as her actor.
Then, in 2021, she did it for charity, benefiting Kids’s American Household Hospital in Madison, Wisconsin, the place her late brother was being handled for leukemia.
Pytka defined in Undated interview In keeping with the Administrators Guild of America, his most profitable commercials had a modicum of appeal. “One thing particular, one thing massive. Large is sweet.”
We all know what that was on this case.
This story was initially revealed on August 1, 2023.
